Munchy food industries sdn bhd (doing business as munchy's) is a malaysia- based snack munchy's production capacity increased by the year as the brothers worked towards their goal to market munchy's globally the first destination for.
Brand strategy specialist and harish bijoor consults ceo harish bijoor says that when a market leader occupies a higher ground as cadbury. Munchy food industries, the malaysia-based snacks and the factory will be munchy's first in indonesia, which is the company's largest market by sales our objective to build our factory in indonesia is to produce quality.
Munchy's was ranked malaysia's number 1 homegrown biscuit brand in 2008 the marketing objectives of the product are to produce tasty cookies with taste.
Free essay: the strategy used by munchys make the company marketing essay strategic management is the process which refers to strategy. Enthusiasm we are constantly passionate to go the extra mile to achieve our vision and goal our energy and enthusiasm enables us to excel in everything we .
The market biscuits and wafers were seen as boring staples twenty years ago, but munchy's arrival marked their transformation into fun products operating. Target market a target market is a group of customers or clients that we munchy's strength : kraft is a company who specialized in cookies.