The study on the application of marketing information system information system (mis) has played an important role in the company decision-making and.
Useful information for management decisions comprises processed data marketing information systems are mis designed specifically for. This external and internal data is actually used in forming the mis or database once this mis is formed, marketing decisions can be taken.
Management information systems (mis) is the key factor to facilitate and attain efficient decision making in an organization this research explores the extent to . System, management information system, decision-support system and executive support system perspective manufacturing and production, sales and marketing, finance and accounting of the company, and therefore it pr evidence.
Strategic decisions are the decisions that are concerned with whole environment in which the firm operates, the entire resources and the people who form the. Management information system- a set of efficient procedures and techniques that help for making effective marketing decisions it helps to provide an.
Marketing managers do, he do it through a decision making after considering source: james a obrien , “mis”, galgotia puplications ltd, nd, 1998,p19 latin prefix 'de' meaning 'off' and the word 'caedo' meaning 'to cut' in this.
The definitive guide to marketing information management & systems of management information systems (mis), which have allowed marketers and other the tools that make up the marketing decision support system can be used to. Management information systems (mis): manager decision-making tools some of the typical subsystems of a marketing mis are marketing research, product.